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2006

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Sway - Products

As they say, Sway continues his quest for world domination. And they’re not wrong.

Sway - Products

Following on from ‘Little Derek’ / ‘Pretty Ugly Husband’ and the album, This Is My Demo and, undeterred by appearing on the Camden Crawl at the same time as Lethal Bizzle, he’s currently the main support on The Streets’ UK tour.

On the back of this, a four-track EP is being released at the end of the month. ‘Products’ is one of the stand out tracks from the album. With two different edits, the Third World reggae style is one for the dedicated fan as it’s aimed for radio plays. It should get them for the line “Working in Gap or Sainbury’s, ain’t going to get that Mercedes” alone.

While Lethal has teamed up with his indie mates, on the remix here, we find Gilles Peterson’s protégé from his newly formed Brownswood Recordings label, Ben Westbeech on additional vocals. You like the soul voice of ‘So Good Today’? You’ll like his remix (in his other guise as Lean) with his mate DJ Die with their bonus bass fuzz hip-hop-soul-grime-bugz thingy. It’s got huge crossover potential. Nod yer head baby.

As ever, the cover is sharp as a Pepsi-Cola advertisement campaign (ignoring their past links with Michael Jackson and Gary Glitter for a moment). Products, eh! Either love ‘em or hate ‘em? Don’t let this one pass you by.

Hectic Mix nomination - the instrumental for some summer lovin’ when the sun comes out.

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News: SWAY’S EXCLUSIVE PERFORMANCE AT SPIRIT IN DUBLIN ON MTV BASE ON MONDAY 8TH MAY

The Streets/Sway Tour Dates (remaining)
May
Mon 8th Southampton Guildhall
Weds 10th Exeter Great Hall
Thurs 11th London Brixton Academy
Fri 12th Leeds University

Ben Westbeech Tour Dates
July/August
Jul 7th Bristol
Jul 15th Theatre de la mer, Montpelier
Jul 22nd Lovebox, London
Jul 27th Cargo Independent Mix, London
Aug 5th Big Chill, Herefordshire
Aug 19th A Rum Do, nr Bristol

Reviewed: Sway - ‘Products’ (All City Music) Cat. No. Release Date: 22 May 2006
1. Products (Short Radio Edit) (2:28)
2. Products (Long Radio Edit) (3:29)
3. Products (Die and Lean Remix) Feat. Ben Westbeech (3:48)
4. Products (Instrumental) (3:59)

Links:
Swaywww.swaydasafo.com
www.myspace.com/swaydasafo
www.myspace.com/benwestbeech
SOUNDS OF THE UNIVERSE - BEN WESTBEECH - ‘SO GOOD TODAY/BEAUTY (Brownswood) “Awesome epic nu jazz backed with a funky groover from Gilles Peterson’s label!” (with sound samples)
Gilles Peterson - Tracklisting 04/12/05 (24) Ben Westbeech - “Untitled’ (White)
www.myspace.com/gillespeterson
www.gillespetersonworldwide.com
Pepsi at wikipedia
Sway - New Forest



COMMENTS

Check my ‘Products’ Remix and more at:

http://www.myspace.com/aaronjerome

—Aaron Jerome
Monday 29 May 2006


 




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